![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/babc74cf-7136-4c68-86c8-5e79e50cc94d_rw_3840.png?h=cb7a984a1cb527a803faf7e0cbda0bc9)
NEW ORLEANS
JAZZ & HERITAGE FESTIVAL
Graphic Design 1| EGD, Branding
JAZZ & HERITAGE FESTIVAL
Graphic Design 1| EGD, Branding
For my Graphic Design 1 class, we were directed to choose an existing event and create a new identity. I decided to redesign the New Orleans Jazz & Heritage Festival. We had to apply the new identity to different touch points. I created a logo, poster, set list, tickets, and wristbands.
To check out more of my in-depth process, click here.
The Mood Board
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/d4bf06da-2bf4-4ac0-9a90-b9b124428b8f_rw_1920.png?h=d7b8a841de30dd8995e83f832ecd55a5)
The Sketches
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/a10f6d76-f0dd-491b-a5bc-1fc5b0d1fb1a_rw_1920.png?h=fee52cf022442d706b4bb5af3a1cb985)
Digital Variations
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/9ba7d850-b954-4ed3-abbe-fdcfbbcacaf4_rw_1200.jpg?h=70f76cb9a1333e0c50db037d6910c5ad)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/9ca493d8-d696-4fa7-96b5-b8cf9866f9e0_rw_1200.jpg?h=745d20d4964651ca33560e4626678e93)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/2e3a1017-84c1-4f96-a1d3-d9cfd1c5db8e_rw_1200.jpg?h=cf743ebd5977f79236fbb6f5e267940f)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/d777e6a8-683a-45ba-a6a9-9f57feb1a88e_rw_1200.jpg?h=9e82fb4a3e8b830ed57f8a5e33a450df)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/87364e23-95c7-48ac-9d06-2b78a6b181d9_rw_1200.jpg?h=f12e6c05ed26c35c357fda696daedd12)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/76b1a424-5cea-49dc-b6d3-72682f74f5b1_rw_1200.jpg?h=3f0fc8ee5a885948e69a03ff6df258c1)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/24624c16-64b4-4a76-899e-ea91f92ef7f4_rw_1200.jpg?h=23e7182ab8d06e5861e2c83dd4b109d5)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/91c62e57-12b2-4a76-8855-d5ad47d25d10_rw_1200.jpg?h=d4c1a51806b57f4636a9f3d16ccc8343)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/a0d3d5bb-ec17-4c4f-8cb5-23f370faa1db_rw_1200.jpg?h=d4a03af77e1cb4086fa1d7afcb0b192e)
The Final Logos
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/5d9f5292-c4b4-4e56-a8c6-b69077c538a9_rw_1200.jpg?h=8b1546fba57098414d92460b02d516c5)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/3729044a-3821-4739-94ce-48bc2d8485b8_rw_1200.jpg?h=d05e6ae2113ac58ca57e042b4f77d84e)
Touchpoints 1 & 2
When creating the poster and the set list, I wanted the culture and atmosphere of New Orleans and jazz music to shine through. In addition, I wanted the typography to have movement and feeling.
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/cc3b3ca9-ac52-4f6e-88d5-6e6e29702a30_rw_1920.png?h=ab292a9bf7b9df340a0e6b56a443f3b8)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/39400464-f0e5-4212-af6a-e6ccff5ef41b_rw_1920.png?h=82678725cdaffa044e89b5bafd3c06f1)
Touchpoints 3 & 4
To create a more convenient interaction for concert attendees, I color-coded each type of ticket with the wristbands. In addition, I used patterns common in the 1920s when jazz music was at its peak.
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/995b17b6-7314-41e9-ba80-62103285b902_rw_1200.png?h=7d56f1c6ffe8f980ab2640ad32a6b58e)
![](https://cdn.myportfolio.com/e68bc4da-3e1f-4556-a764-cb44a42689e4/0e9d0fb6-987c-4398-9382-dc4a191d65a6_rw_1200.png?h=06c6fbc59fd503e7418b77e091ac86c4)