may 2023 – August 2023
sprints
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illustration
Throughout my time at Sprints, I was able to apply my illustration skills across a variety of channels, including social media content, email campaigns, motion design projects, and the design and creation of hats.
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creative directing
During my time at Sprints, multiple product launches took place each week. For every new product, a photoshoot was conducted to create content for the website, social media, and email campaigns. I played a key role in coordinating these photoshoots, providing both organizational support and creative direction for each launch.
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digital advertising
At Sprints, digital advertising played a pivotal role in the overall marketing strategy, serving as one of the primary channels for driving brand awareness and customer engagement. I created advertisements in alignment with ongoing product launches and promotional campaigns.
illustration
hat pattern.
I brainstormed, developed, and illustrated twelve unique characters to be used as a hat pattern that launced to consumers in June of 2024. A portion of the proceeds from this product will be donated to The Trevor Project.
creative directing
product launches.
For each new product launch, I was responsible for sourcing models, planning, and directing photoshoots from start to finish. This included developing detailed shot lists, coordinating with photographers, and acquiring necessary props. Following each launch, I created, wrote copy for, and uploaded all social media assets to ensure cohesive brand messaging. In addition, I photographed all product images for the website and occasionally captured behind-the-scenes or supplementary shots during the shoots.
digital advertising
static & motion advertisements.
These static and motion graphics were created for social media advertisements. With new ads launching rapidly, I regularly brainstormed fresh concepts and produced visually engaging designs to capture attention and connect with audiences across platforms.
